Diageo: global partnership between Smirnoff and Troye Sivan

(CercleFinance.com) - Diageo announces that Smirnoff has begun a multi-year partnership with GRAMMY-nominated global star Troye Sivan, who will become 'Chief Vibes OFFicer' (CVO).


In this new role, Troye Sivan will become the 'curator of impeccable vibes' for Smirnoff, embodying the Go OFF movement that encourages living in the moment and having fun.

The partnership is part of the WE DO WE campaign, launched in 2023, which celebrates the union of people, ingredients and flavors.

Troye Sivan perfectly embodies the spirit of this campaign, creating safe and joyful environments for his fans", assures Diageo.


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