AB InBev: extends partnership with FIFA

(CercleFinance.com) - FIFA announced on Monday that it had extended its partnership with AB InBev, the world's leading brewer, to become the official beer supplier for the newly created Club World Cup.


Already an official sponsor of the World Cup since 1986, the group will offer its brands to spectators attending the interclub tournament, scheduled to take place in the USA from 15 June to 13 July 2025.

The agreement covers several elements - notably sponsorship of the trophy for the match's best player, with a particular focus on the American brands Budweiser and Michelob Ultra.

The FIFA Club World Cup will bring together 32 of the world's top clubs in 12 stadiums and 11 host cities.


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