Diageo: report reveals future consumer trends

(CercleFinance.com) - Diageo today unveiled its annual Global Trends report, which reveals 'how and why consumers will be socializing over the next year'.


Based on AI analysis of over 160 million online conversations worldwide, the study uncovered and ranked five key global consumer trends: neo-hedonism, conscious wellbeing, expanding reality, collective belonging and enhancement brands.

For 2025, the report predicts a rise in several consumer trends such as 'zebra striping', which involves alternating between alcoholic and non-alcoholic beverages.

Consumers will also spend more on unique products or experiences, seeking memorable moments.

The integration of AI into everyday life is on the rise, with growing interest in practical applications such as banking assistants or fitness apps.

Finally, a search for deep connections in online and offline communities is on the rise, with a 121% increase in discussions on this topic.

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