AB InBev: plans for energy drinks in US

(CercleFinance.com) - Anheuser-Busch, AB InBev's US subsidiary, announced on Thursday that it would be collaborating with US sports nutrition brand 1st Phorm to create a new range of energy drinks, a market that is currently experiencing strong growth.


The first product to emerge from their partnership, due to hit the market by this summer, will be marketed through Anheuser-Busch's extensive network of wholesalers in the USA.

The two groups state that they intend to associate American businessman Dana White, current president of the UFC, the world's largest mixed martial arts (MMA) league, with their project.


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