Ahold Delhaize: launches 500 new products in Europe

(CercleFinance.com) - Ahold Delhaize is launching over 500 new own-brand products with immediate effect at Albert in the Czech Republic, Mega Image in Romania, Alfa Beta in Greece and Maxi in Serbia.


The new own-brand products contribute to the group's goal of achieving a 45% own-brand market share by 2028.

This expansion underscores Ahold Delhaize's goal of offering these products to the Central and Southeast Europe (CSE) region.

Customers will find a wider range of new products, including more plant-based and organic choices, as well as redesigned packaging and innovations on existing food products.

Customers of our brands can now enjoy an even wider selection of core own-brand products, such as Nature's Promise, Perla coffee and tea, Delicata and Gustona chocolate', says the Group.

CSE brands have introduced around 500 new items, bringing the total number of products introduced under the project to 800.

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