Ahold Delhaize: new customer application at Alfa Beta

(CercleFinance.com) - Ahold Delhaize announces the launch of the new Alfa Beta (Greece) customer application, the latest in a series of six launches on the European market after Albert (Czech Republic), Maxi (Serbia), Delhaize (Belgium and Luxembourg) and Mega Image (Romania).


This unified, modular application is designed to provide a seamless, consistent online shopping experience for customers shopping at five of Ahold Delhaize's European brands," explains the food retail group.

By integrating advanced functionalities, the application responds to changing customer needs, offering online shopping, (personalized) promotions, loyalty programs and in-store purchases to create a dynamic customer experience.

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