Casino: sells shares in Infinity Advertising

(CercleFinance.com) - Following the redefinition of their purchasing alliance, Casino and Groupement Mousquetaires have announced a reorganization of the shareholding structure of their Retail Media subsidiary, Infinity Advertising, with Groupement Mousquetaires becoming the sole shareholder.


Groupement Mousquetaires is buying out the shares held by Casino subsidiary RelevanC in Infinity Advertising, a joint venture to be set up in September 2021 to market a Retail Media offering in France to food suppliers and their media agencies.

However, the food retail group specifies that Infinity Advertising will continue to market Retail Media services for Monoprix, Franprix, Casino and Intermarché, and to exploit, amongst other things, RelevanC's technologies.


Copyright (c) 2025 CercleFinance.com. All rights reserved.