JCDecaux: contract renewed with DACO in Saudi Arabia
(CercleFinance.com) - JCDecaux announces that JCDecaux ATA Saudi has won the exclusive 10-year advertising concession for Dammam's King Fahd International Airport, as well as the Al-Ahsa and Al Qaisumah airports managed by Dammam Airports Company (DACO), in Saudi Arabia.
In 2025, the outdoor advertising group will deploy a new media plan based on the best international airport standards, as well as innovative technologies, with a focus on energy-saving technologies.
King Fahd International Airport, Saudi Arabia's third largest airport, welcomes over 10 million passengers every year. With a surface area of 776 km², it is one of the largest in the world, serving 65 international destinations.
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