SMCP: down after its annual results

(CercleFinance.com) - SMCP dropped 5% following the publication of a net loss of 23.
6 million euros for 2024, compared with a profit of 11.2 million the previous year, and an adjusted EBIT down 33.3% to 53 million, on sales down 1.5% to 1.21 billion.

Nevertheless, CEO Isabelle Guichot emphasized that "the Group improved its trend quarter after quarter, returning to growth at the end of the year, driven by positive momentum in all regions outside China".

The affordable luxury house (Sandro, Maje, Claudie Pierlot) also boasts strict control of inventories and investments, enabling it to generate free cash flow of 49 million euros and reduce net debt by the same amount, to 237 million.

Given a year 2024 affected by a difficult consumer trend, the adjusted EBIT target of around 10% is rather expected for the second half of 2026 (with an increase in adjusted EBIT margin in 2025 followed by an acceleration in 2026).

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